Because you clicked flow
Every time a subscriber clicks 3 emails in a row without purchasing
Email 1:
Hey [FirstName]
If you’re reading this is because you clicked some of our last emails
I figured since you clicked you might be interested in grabbing some of our [Products]
(1/2)
So to get you started here’s a XOFF code
Hurry up and use it now, cause is not going to last forever
[Product block]
CTA: USE [CODE] NOW
[Social proof]
Email 2:
Hey [First name]
Remember we sent you a XOFF code because you clicked some of our emails?
Well,
This is a quick reminder to use your XOFF code now, cause you’re running out of time!
To be exact you only have 6 hours left
[Product block]
[Social proof]
[CTA]
Because you opened flow:
Every time a subscriber opens 5 emails in a row.
Email 1:
Hey [First_name]
Just because you’re a loyal reader who opened our last 5 emails, we want to say thank you and reward you with a [INCENTIVE]
[Product block]
CTA: Use My Reward
Email 2:
Hey [first name]
Remember the [INCENTIVE] we gave you for being such a loyal reader of our newsletter??
Well…is only going to last 6 more hours!!!
So use it now before its gone
[Product block]
CTA: Use my reward now
Winback:
After 60 days of a client purchasing from the website, we send this automation to win them back as clients.
Email 1:
Hey [first name]
[1 line thanking the client for being a customer]
[ 1 line giving away the code]
[social proof]
CTA: USE MY CODE
Email 2:
We miss you + Promote best sellers + Social proof Hey [First Name] we miss you… [2 lines reminding them about their past purchase] [ Upsell best sellers they could also buy with the code they were given] [CTA]
Email 3:Code
Subject: Won’t You Use Your Code?
Preview: It’ll expire sooner than later
Title: HURRY UP! IT WON’T BE HERE FOREVER
Body: 3 short lines to remind about code and add urgency
CTA: USE MY CODE
Email 4: Code + urgency
S: Ups, It’s Walking Out The Door
P: Your offer is saying goodbye to you
T: Go catch it before it leaves
B: 3 short lines to remind about the code + add urgency
CTA: ACTIVE MY X%OFF
Now… if you’re an eCom brand owner making over 40k/mo and would want me to take over your email and SMS marketing strategy feel free to book a free call with me.
I’ll analyze your store with you and see if my services would be a good fit for you.
