- Hype your list about the big drop that is going to happen in X date hype 3 weeks before the drop, then 2 weeks before, and then 2 times in the week of the drop
- the day of the drop take an engaged segment and send a personalized «message from the founder» letter. announcing the drop and an opportunity to get a big discount between X times of the day (send this email in the morning)
- in the afternoon broaden the segment and send an email fill with social proof reminding about the limited time offer
- in the evening send this email to all your list Subject: Deals like these are not going to last Hi {{first_name}} One last reminder: Our website is X% OFF on this new product But as you’re subscribed to our newsletter, then you can get an extra X% OFF Use code «X» CTA
A recent result I got for one of my clients using this strategy $30,200 in one day…
Now… if you’re making over 50k/mo and would want me to take over your email and SMS marketing strategy feel free to book a free scaling session with me. I’ll analyze your store with you and see if my services would be a good fit for you