Here are 6 must-have email flows that every brand should set up to unlock hidden profits
Welcome flow
- Email 1: give incentive
- Email 2: text-plain email from the founder
- Email 4: promote best sellers
- Email 5: value + remind about incentive
- Email 6: urgency + incentive
Abandoned Cart Flow
- Email 1: remind about the item left in the cart
- Email 2: address objections, show social proof and warranties
- Email 3: give incentive
- Email 4: incentive + urgency
Thank You Flow
- Email 1: thank you
- Email 2: give value related to the items purchased
- Email 3: promote up-sell or cross-sell
- Email 4: incentive + urgency related to the upsells or cross-sells
- Email 5: ask for review or UGC content
Browse Abandonment
- Email 1: remind about the viewed item
- Email 2: show social proof + guarantees
- Email 3: reminder + incentive
- Email 4: incentive + urgency
Win-back flow
- Email 1: text-plain email from the founder
- Email 2: we miss you + promote best sellers
- Email 3: incentive
- Email 4: incentive + urgency
VIP flow
- Email 1: thank you email from the founder + code
- Email 2: give value + code Reminde
- Email 3: give value + code reminder
- Email 4: code + urgency
Now… if you’re making over 40k per month and would like ME to handle your brand’s email marketing dm me «retention» and let’s talk!
