First of all, here’s some proof of my claims
Now, hear me out… There are 2 main things that you need to get right to get the most out of every campaign you send:
- Segmentation
- Relevant & Personalized value-based content
Segmentation:
Within any email list, you have multiple pockets of audiences in different stages of the customer’s life journey.
You have people that have bought from you multiple times. But you also have people that are subscribed to your list but have never bought. Each of these audiences needs a special message to convert.
So, if you default to blasting your entire list, you’ll never succeed… Cause the reasons why someone that has bought from you multiple times keeps buying are different from the reasons why someone that has never bought from you makes the decision to buy for the first time
And here’s when we get into the second pillar of any campaign send.
Content:
After determining which audiences you’re going after; you need to tailor a specific message for each of these audiences to convert
Example: Let’s say we’re going after our high-rollers the definition for this segment is: The customer has placed an order at least 3 times in the last 3 months and revenue is greater than 3x AOV
The goal with this audience is to retain and leverage. So the content we could send to match where they are in the customer life journey could be: perks, exclusivity, advocacy prompts Do you get the gist?
First, you define a segment, and then you give that segment the content they need to convert
Combining these 2 pillars (segmentation + tailored-to-the-audience-needs content) Is what has allowed me to get multiple 5-6 figures per campaign for my clients
Now… if you’re making over 50k/mo and would want me to take over your email and SMS marketing strategy feel free to book a free scaling session with me. I’ll analyze your store with you and see if my services would be a good fit for you.
